What if he’s got a fear of flying? What if he’s got a criminal record and is banned from various European countries? These are some of the issues we debated while setting up our latest campaign, for Contiki. We needed to communicate the excitement and spontaneity of taking a Contiki Tour, so we decided to surprise an intern on his first day at Naked with the news that he was leaving immediately for Europe to experience a tour. For anyone interested in an internship at Naked, it’s not standard practice to send you on holiday on your first day.
See what happens to Gavin on the Contiki YouTube channel!
- Paul
Hahaha, enjoyed the mini series. His reaction is great!
Posted by: Zac Martin | July 27, 2008 at 11:51 AM