The Flasher

We have Moved!

Please follow the link to the new home of the FLASHER!

 

Renamed town's 'Speedkills' sign stolen by thief

The campaign we’ve been working on for the TAC to rename the town of Speed to SpeedKills took an unusual turn today when the recently unveiled SpeedKills Town sign was stolen.

http://www.heraldsun.com.au/news/victoria/renamed-towns-speedkills-sign-stolen-by-thief/story-e6frf7kx-1226014615422

 

Can you help us find?

Someone who loves writing.

Someone who can have great ideas, just like that.

Someone who is not above tinkering around with bits of email copy, or writing copy for the back of a pack.

Someone who is curious.

Someone who is patient.

Someone who can work by themselves.

Someone who can work as part of a bigger team.

Someone who has agency experience, but not too much (2 years would do it)

Someone who is culturally connected.

Someone who will fit in at the Naked house.

Do you know a writer like this? A mate in another agency? A mate of a mate? That girl you met the other week?

Please contact nick[at]nakedcomms.com.au 

Love in the World of Blogging

I’ve always been fascinated by how communication is often easier online.  No doubt due to the anonymity, time to consider a reply and a less judgemental audience…

But some recent events in the blogging world, and the extent that bloggers came together completely amazed us here at Naked.  Amazed and touched us.

For example, back in November last year Kristin of Wanderlustlust.com was desperate to attend the Aussie Bloggers Conference, which is happening here in Sydney on the 19^th March.

She didn’t have the funds to pay for her own airfare, so her friends in the Aussie mummy blogger community clubbed together, chipping in amounts from $5 to $50, raising a sizeable chunk of cash.

It’s important to note here that the vast majority of these people had never met Kristin, and had most likely not even spoken to her. 

But the trust, care and downright love that had developed between them via her blog, their blogs, Twitter and email was enough motivation for her supporters to click through to the donation page, pick up their credit card and hand over their own cash so that her dream of attending the conference could be realised.

We spotted the appeal and our client GlaxoSmithKline stepped up and covered the cost of Kristin and her family’s airfare to Australia, meaning that the funds raised by her fellow bloggers can pay her costs while she’s here in Australia.

GSK is throwing a party for Kristin and Australian mummy bloggers the night before the conference, with Kristin giving a keynote speech on the future of blogging in Australia (using the US landscape as the ‘future’).

GSK are excited about the event, Kristin is over the moon that her dream is coming true, mummy bloggers are thrilled that they’ll get to meet Kristin, and we at Naked are just happy that we could facilitate this experience for everyone involved.

We’ll post pics of the event in a few weeks’ time…

Lorraine Murphy, Expressions.

Expression Manager – Digital Focus

Are you the kind of person who can get things done? If so, we need you to manage a number of clients and projects within our Expression team.

You will need three to four years experience as an Account Manager in an agency. We need you to have strong digital knowledge, along with solid integrated experience.

You will be working with a passionate bunch of people in an entertaining environment.

We are offering a three month contract, starting as soon as you can.

Please contact Pauly for any questions or applications. [email protected]

 

BMW Activate the Future

The films examine the topic from different angles, thinking beyond the product - looking at how cities have historically been designed around cars and what cities of the future might be like, what prediction tells us about present concerns, and how technology and mobility are inextricably related.

You can watch it in full sized full res widescreen on the site.

Today we launched the trailer for "Wherever You Want To Go" - a series of films about the future of mobility, being released under the newly created "BMW Documentaries" We'll be launching one film a week during February - and we'd love to know what you think. The mini-documentaries feature various awesome thinkers and visionaries including:

* Buzz Aldrin, retired astronaut

* Marissa Mayer, VP of location services at Google

* Syd Mead, futurist and conceptual designer for Blade Runner

* Graham Hill, Founder, TreeHugger.com

* Robin Chase, Founder, ZipCar

* George Whitesides, CEO of Virgin Galactic

...with more to come as the films roll out. The site - BMWActivatetheFuture.com - will host discussions around the future of mobility - and each film will come with associated content to explore the topics further.

The films and conversations were inspired as BMW began to plan for the field trial for the ActiveE - their first electric vehicle concept. The films, conversations, the ActiveE itself, all make up part of BMW's larger focus on collaborating to create the future of mobility.

Pat Rafter and Dove Men

Our latest work for Dove Men featuring tennis legend Pat Rafter. Once you hear it you'll be humming the tune all day.

 

 

Naked in The Australian today

PLANNING agency Naked Communications is repositioning itself as an agent of behavioural change.

The positioning, which is based on some key tenets of behavioural psychology, was developed here and will be rolled out globally, according to Naked Australia founding partner Adam Ferrier.

While some advertising agencies may argue they have been finding ways to persuade people to change their behaviour by trying a new product or buying a new brand for decades, the Naked model turns on its head traditional marketing theory in an effort to expedite and streamline the process.

"Behavioural change is seemingly obvious but currently the marketing industry still is taking the wrong approach: build awareness and desire (which leads to) action,'' Mr Ferrier said.

"We believe in flipping that model on its head, where we start with action first. The rest - interest and desire - will look after itself.''

Naked has used or is using the model with clients Kraft, Novartis and the Transport Accident Commission in Melbourne as well as Coca-Cola in Sydney, and is believed to have used it in its recent successful pitch for the Weight Watchers account.

Campaigns such as "Cabaoke'' for Telstra - in which young people were offered a free ride home in a customised karaoke cab and the experience was captured and shared via social networks - and the Effie Award-winning "Ask Richard'' for Sydney community radio station FBi, which asked listeners to come up with creative ways to ask billionaire Sir Richard Branson to give FBi $1 million to keep the station on air, are examples of the model in action.

"We're finding that its the most effective way to deal with loyalty is through getting people to interact with a brand rather than passively receiving a message,'' Mr Ferrier said.

"This has all come about because of massive changes in technology,'' he said. "With all media having the ability to be interactive we can always get (people) to do something.

"It doesn't mean we're changing what we do. Our focus is on understanding humans and understanding behaviour change and that's our focus.'' 

http://www.theaustralian.com.au/business/media/naked-repositions-as-change-agent/story-e6frg996-1225970138944 

Creative bounty hunt, Naked style

 

Creative-in-training, creative student or just starting out in the industry? If so, we want to speak to you.

 

Naked Communications is holding an ideas generation session – so gathering some creative voices, giving them all the same brief and seeing what we can come up with.

 

We’re looking for fresh new talent to join us for an interesting project or two, from creative areas including:

-          design (especially industrial design)

-          advertising

-          marketing

-          art

-          engineering

 

You’ll need to be available in Sydney on the evenings of Tuesday 7th and Tuesday 14th December and we’ll pay you handsomely for your time.

 

If you’re keen, email [email protected] for more details.

A letter to His Holiness

We were very excited with recent news from the Vatican, so we took the opportunity to pen a little note to say 'nice job, mate'...

 

His Holiness

Pope Benedict

Apostolic Palace

00120 Vatican City

 

Your Holiness,

Big Richard is thrilled to hear you say, “the use of condoms can be justified in some cases.” We couldn’t agree more. Especially if these ‘cases’ involve fun, healthy, happy sex.

(With Big Richard condoms, of course.)

Thanks for furthering our cause with Catholics everywhere.

 

Yours truly,

Big Richard Condoms.

P.S. If you’re up for it, feel free to visit bigrichard.com.au