The Flasher

Naked Communications wins Specialist Agency of the Year and Best Media Plan

At the 2009 B&T Awards last week, we were delighted to win Specialist Agency of the Year as well as pick up the Best Media Plan for our Ask Richard campaign with FBi Radio. It's been a great year at Naked, and that was a great way to top it off. Congratulations to the other winners and finalists - it was wonderful to see so much good work being done in a year that was pretty challenging at times.

 

give 'a little' blood

Did you know that one blood donation can save up to 3 lives?

 

Well it can, so can you please give some blood.

 

 

 

“In this clip we used humour to relieve people from the seriousness  of the issue – for just a moment.  Using humour like this allows people to be in on the joke – and consider something, in this case giving blood, that they may previously have had their defenses up about.   Since therapy began, humour has consistently been shown to be a much more effective form of behavioural change than the shock tactics we so often see.”

 

Adam Ferrier said that.

 

Best First Day Ever?

What if he’s got a fear of flying? What if he’s got a criminal record and is banned from various European countries? These are some of the issues we debated while setting up our latest campaign, for Contiki. We needed to communicate the excitement and spontaneity of taking a Contiki Tour, so we decided to surprise an intern on his first day at Naked with the news that he was leaving immediately for Europe to experience a tour. For anyone interested in an internship at Naked, it’s not standard practice to send you on holiday on your first day.

See what happens to Gavin on the Contiki YouTube channel!

- Paul