The alarm is once again ringing. The news about China sliding to single digit growth is plastered on every news site. Instead of suffering from shortages of workers in factories, now there aren't enough orders of boots and shoelaces to absorb the surplus of labour. Rather than keeping up with the 10.1% economic growth, China is performing at a scary 9% growth rate.
The truly scary thing to me is that the world economy is founded on senseless consumerism. As the global economy tumbles and sustainability is rising, no business, nor marketer can afford to run at status quo. Enough of this doom and gloom. Personally, I think it presents the best opportunity to call for radical changes.
As a Brand Strategist, we have to live up to the challenge and ruthlessly ask ourselves what value we can truly offer to people (or consumers as we like to call them) with our products. As a brand, what is our role and purpose in the world, as people don't really need or want another pair of boots.
- Cat
