I’ve always been fascinated by how communication is often easier online. No doubt due to the anonymity, time to consider a reply and a less judgemental audience…
But some recent events in the blogging world, and the extent that bloggers came together completely amazed us here at Naked. Amazed and touched us.
She didn’t have the funds to pay for her own airfare, so her friends in the Aussie mummy blogger community clubbed together, chipping in amounts from $5 to $50, raising a sizeable chunk of cash.
It’s important to note here that the vast majority of these people had never met Kristin, and had most likely not even spoken to her.
But the trust, care and downright love that had developed between them via her blog, their blogs, Twitter and email was enough motivation for her supporters to click through to the donation page, pick up their credit card and hand over their own cash so that her dream of attending the conference could be realised.
We spotted the appeal and our client GlaxoSmithKline stepped up and covered the cost of Kristin and her family’s airfare to Australia, meaning that the funds raised by her fellow bloggers can pay her costs while she’s here in Australia.
GSK is throwing a party for Kristin and Australian mummy bloggers the night before the conference, with Kristin giving a keynote speech on the future of blogging in Australia (using the US landscape as the ‘future’).
GSK are excited about the event, Kristin is over the moon that her dream is coming true, mummy bloggers are thrilled that they’ll get to meet Kristin, and we at Naked are just happy that we could facilitate this experience for everyone involved.
We’ll post pics of the event in a few weeks’ time…
Lorraine Murphy, Expressions.