The Flasher

Adam spoofs his party guests

Ferrier proves that he's an all rounder, from ideation to execution; from coming up with the idea to actually hand making the booth. Adam spoofs guests into thinking that they were getting their photo taken, when in fact they received a hand drawn caricature from an artist hidden behind a meshed screen. Adam received a internal pioneer award for going places he had never been and using parts of his brain that he had probably never used whilst constructing the Foto Spoof. 

2009 Naked party pictures at Queen st studios

Naked turned 5 last Friday and we celebrated our birthday with our clients and industry friends. The highlight of the evening was the Photo Spoof that Adam and Paul MC built with their bare hands! What is a Photo Spoof I hear you ask? It's constructed like an old school photo booth, however instead of taking photos we had an artists draw peoples' caricatures.  The luminous ultra-violet painted ping pong tables were a hit too!

Graffing ping pong tables for the Naked party!

George Weston Foods and Naked launch The Ministry of Muffins

Some ambitious marketers aren’t satisfied with ad campaigns that generate little bumps in sales, and they’re willing to do the extra work to find and tap into a larger insight and opportunity for their brand. They change whatever needs to be changed in order to make that happen.  The Ministry of Muffins brand is the result of such effort.   Last year, George Weston Foods, along with Naked Communications, decided to completely transform the ‘Little Bites’ brand.
      
An extensive strategic planning process identified that to create a step change in fortunes for the brand it need a complete overhaul. GWF and Naked have transformed everything about Little Bites over the last year. After re segmenting the market, a bigger opportunity for the brand was identified, and a new master brand (The Ministry of Muffins) was created to meet this opportunity.  This work has resulted in reformulating the product and improving nutritional profile, completely redesigning the packaging, and creating an integrated campaign.
      
Bronwyn Heys, Marketing and Innovation Director at GWF said, "we are very happy with the strategic approach taken on this brand, and early responses from retailers and consumers has been phenomenal. The way we partnered together is being held up internally as a model way to work with an agency.  Together, we found a big insight and stayed true to it through every stage of the brand transformation.”

 “Naked and GWF have been working together for over a year, and this represents the first in a number of pieces of work to come to market shortly.” said Adam Ferrier, Partner at  Naked.  “GWF have been brilliant to work with. We’re truly bringing out the best in each other.”